The Fiona Principle

After a scrumptious morning tea (danish pastries, scones n jam n cream, tea coffee, orange juice, pineapple juice) we headed back into the conference room for the continuation of the morning session.

E-newsletters (Matthew Van Hasselt -SLV)

The newsletter needs to grab the reader in the first few seconds or else the impact is lost as people won’t read on.

Mentioned some e-newsletter software:

mailout (what slv uses), mailchimp (CoBLS uses), iContact, vertical response.

Some egs of good e-newsletters. upcoming.org, awg.com.au, empireonline.co.uk

Decide what you want your newsletter to say (and why you have a newsletter)

Viral Marketing

Leith from Frankston Library stepped in to do this presentation after the scheduled presenter pulled out.

She showed Frankston’s coffee video (on youtube) as well as a couple of other youtube vids that American libraries have made to promote their services.

The CoBLS posse was inspired to suggest to Bookboy a possible teen activity…

Accessible online places for your events

Hobsons Bay use Eventbrite (as do CoBLS) – I was impressed by the way they sort of got round the ‘they pay you pay’ aspect of it.

Suggested other sites to promote events.

Big Diary (abc)

pleased.net.au

Leader newspapers